Tips and Tricks for Link Building in 2015

Link building is a very effective technique in search engine optimization . Google, Yahoo or Bing considers connections created through links as the most relevant signals for ranking websites in search results.

The creation of link building must follow certain rules to achieve truly optimal results. Quality links, their number and relevance of websites who pointing the links are just some of the things that take account for search engines.

Tips and Tricks for Link Building in 2015

First, you should know that if is not properly done the link building may attract more negative than optimal results. To avoid any penalties from search engines, you should be aware of a few simple techniques:

    - stay away from just about all ARTICLE DIRECTORIES
    - avoid most WEB DIRECTORIES
    - avoid most BLOG NETWORKS
    - avoid LINK WHEELS 
    - ignore LOW QUALITY SPAM EMAILS offering you links
    - avoid linking with anchors as COMERCIAL KEYWORDS 
    - be wary of ADVERTORIALS
    - avoid LOW QUALITY GUEST POSTS
    - avoid SITEWIDE LINKS
    - avoid SPAMMY SEO SOFTWARES
    - avoid spamming COMMENTS ON BLOGS AND FORUMS

Here is a screenhot from Google Webmaster guidelines about that:

However, its important to avoid the inbound links coming from sites farms or from very poor and weak sites. They are considered not only irrelevant, but are penalized by search engines. Google launched in April 2012 the Penguin Update to catch websites deemed to spam its search results, in particular those doing so by buying links or obtaining them through link networks with the primarily scope to boost Google rankings.

One of the most important and white hat SEO way to start your link building strategy is to get links from other similar sites. It counts the quality, not quantity. Create content that people want to share. From our internal research, we've got great results promoting the BRAND. This is what your link building and content marketing efforts should go.

Focus on external link building strategy in obtaining editorial links. Build relevand links that are relevant to the page.

High/trusted/authority websites are a great sourse of good links. The links you get from them will help your website gain more traffic compared to the links you get from “Guest Posts” or advertorials in low quality blogs. This is your way of building your reputation and brand in 2015.

Make BRANDING the center of getting your links from webmasters. Avoid bad link building practices that may cause you to get any penalties.