Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide information in a format that the web crawlers/spiders that visit your site can understand. Meta tag code is inserted into your html code at the head of the document between the head tags. Meta tags are used by many search engines, and those that choose to ignore certain portions of the meta tags field, may at any time change their algorithms to include it.
The big three meta tags:
1) Title Tag – title of the page.
2) Description – usually what ends up showing up in the search engine results page.
3) Keywords - make sure words actually exits in the page content. This is an often abused and misunderstood tag with users trying to insert every known word on their web page into it. I prefer to use a handful of my top keywords from the given page for this tag.
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