Why is Keyword density important ?

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

Keyword density is the number of times that a keyword or keyword-phrase occurs within a page of content (not HTML tags) and again, at the time of this publication, a density from 1% - 5% seems to be acceptable.

You can calculate the keyword density within your article by dividing the number of times that each keyword or keyword-phrase occurs by the number of the total words in the entire article.

For example, a 300-word article that mentions a particular keyword 15 times has a keyword density of 5%. An article with a 1% - 5% keyword density resembles the natural flow of regular speech. But when that density is increased to 10% or 20%, the article becomes incomprehensible and 'spammy.'

Note : The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

What is anchor text optimization?

Anchor text is the visible hyper linked text on the page. Anchor text optimization is the process of optimizing anchor texts using keywords to get higher rankings for those keywords in SERPs. Basically any anchor text optimization campaign would involve using keywords to link to pages having related content. All major search engines place huge level of importance to anchor texts in comparison to mere links. When we place hyperlinks on keywords and use them to link with related pages the search bot considers this as additional value to the page.

Alt Tags Optimization

Alt tag generally means the choice tag. It's the HTML tag that informs internet search engine exactly what the images are only for. Since search engines like Google cannot read text baked into images, so alt tag informs search engines like Google exactly what the images are only for. Additionally, alt tag is useful for aesthetically impaired people to know the goal of images. Images can make trouble for indexing an internet page but website with no image will end up uninviting and void. So while creating a website you can't only target search engines like Google however the outcome is going to be produced through site visitors. So that your website should be search engine friendly and it should be attractive to site visitors. In this situation, alt tag is the greatest choice to increase the beauty aimed at your website.

Alt Tags optimization tips

- Use alt tag for those images and make certain to include best keyword inside your alt tag.

- Use key phrases which are contained in title tag, meta tag and the body text.

- Use 2-3 specific key phrases as opposed to the repeating key phrases.

- Use plural key phrases in alt tag.

- Alt tag shouldn't be lengthy and mustn't exceed a lot more than 7 words.

Images Optimization Best Practices

These are some best practices for image optimization according to Google. In general, try to provide the best user experience on the page as a whole. This includes:

- Thinking about what the user is looking for and trying to provide that with your images

- Offering high quality images

- Providing lots of descriptive text

- A good image title

- A strong caption

- Related pictures

- Ability to rate pictures

- Immersing the user into an image centered experience

What are meta tags?

Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide information in a format that the web crawlers/spiders that visit your site can understand. Meta tag code is inserted into your html code at the head of the document between the head tags. Meta tags are used by many search engines, and those that choose to ignore certain portions of the meta tags field, may at any time change their algorithms to include it.

The big three meta tags:

1) Title Tag – title of the page.

2) Description –  usually what ends up showing up in the search engine results page.

3) Keywords - make sure words actually exits in the page content. This is an often abused and misunderstood tag with users trying to insert every known word on their web page into it. I prefer to use a handful of my top keywords from the given page for this tag.

What is keyword research and analysis in SEO?

Keyword Research is the most important aspect in any Search Engine Optimization. Keyword Research is a process of selecting the most "optimum performance" keyword that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with major search engines, yet it will all amount to a waste of time and resources if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road.


This analysis consists of :

• Keyword Recommendations
• Keyword Research Sheet monthly searches
• Keyword Efficiency Index
• Current Keyword Rankings
• Return on each keyword