Complete Web Solutions

Friday, January 22, 2016

Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update

Almost exactly like the week before, many SEOs and webmasters this weekend reported major ranking changes in Google.

Google was quick to answer that this weekend was the same as last, with ongoing updates to their core algorithm.

Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm” and “not Penguin.”

Many webmasters are waiting for a Google Penguin update, and we are expecting it to happen early this year. So when we see major fluctuations, some are quick to say it is Penguin.

But Google is telling us this is not Penguin but rather just common core ranking algorithm updates.

The thing is, the past week or so has been pretty volatile in the search results for both the automated tracking tools and the chatter in the community. But again, Google is saying it is not Penguin, it is core.

We have asked Google for more on these latest updates, and if we hear back, we will update you, but for now, we still do not have a Penguin update to report.

Google: Title Tags Are Not A Critical Ranking Signal

Another interesting question came up in a Google+ hangout from last week. Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank.

As most SEOs know, content is critical for Google to know what the page is about. But the title tag can often seal the deal for which keywords the page should rank for. All John is saying is that not having a title tag won't prevent the page from ranking, but not having content on the page can.

Source : https://www.seroundtable.com

Google: Why It Is So Hard To Confirm All Algorithm Updates

A couple hours ago, Google's Andrey Lipattsev a Search Quality Senior Strategist participated in a Q&A with Bill Slawski, Ammon Johns, Eric Enge and Anton Shulke.

Andrey Lipattsev gave one of the most detailed explanations on why it is so hard for Google to confirm or deny algorithmic updates, including why there was so much confusion around what it means that an algorithm is part of the core algorithm. Let me summarize the long explanations and then share transcripts (I type fast) and the video):

What Does Core Mean?

In short, it means that the algorithm that is part of the core algorithm is now pretty solid and consistent that it can just join the family of algorithms that Google knows works. Google will not update it that often anymore, they trust it just works. It will continue to run, just like PageRank runs.

In fact, he said he doesn't believe there is a list of which algorithms are part of core and which are not.

Why It's Hard To Confirm Some Update

Google is constantly making changes, some are experiments, some are samples, some are larger updates as well. Within some algorithms, they might make tweaks daily, weekly, monthly. Some algorithms they may launch once and not update it again. We've seen examples of the algorithms that get tweaked and then not get updated for a while with Penguin. With Penguin it was updated a lot after Penguin 3.0 launched and then laid dead for 15+ months.

In addition, some algorithms use continuous crawl data, some crawl their own data periodically, some have their own fetch systems. The cycles this happens can be on a pattern or sporadic or never, it depends on each element.

Finally, if Google makes a tweak to one line of code, is that an update. Or does it take 50 lines of code, 500 or 5,000 lines of code. When is it enough of a tweak to call it an update?

Source : https://www.seroundtable.com

Tuesday, August 18, 2015

What Is a Google Penalty?

Google has been changing its ranking algorithms since December 2000. That’s when it released its toolbar extension. At the time, the toolbar update represented a sea change that would create the SEO industry as we know it. In fact, it was the first time PageRank was published in a meaningful or usable form.

Over the next decade-and-a-bit, Google continued to refine the quality of its search results. Over time, it begins to eliminate poor quality content and elevate the good stuff to the top of the SERPs. That’s where penalties – come in.

The Penguin update was rolled out in 2012. It hit more than 1 in 10 search results overnight, wiped some sites out of search entirely, pushed poor quality content off the map and forced optimizers to think much more carefully about their content strategy. Since then, SEO professionals have been very tuned in to Google’s plans, fearing the next update in case it results in a penalty for a site they’re working on.

Source : https://blog.kissmetrics.com/penalized-by-google/

Saturday, August 8, 2015

Social Media Optimization Marketing

Social bookmarking
Social Networking Profiles creations
Social Networking Profile Optimizations
Content Sharing Optimization
Video Optimizations
Social media advertising (PPC)
Blogging
Blog Optimization

Off Page SEO Optimization

Google Base Optimization
Reputation building
Book marking
SEO Content writing
Quality link building
Article submissions
Press Release Creation
Blog commenting
Forum posting

On page SEO Optimization

Website Structure Optimization
Content Optimization
Image Optimization
HTML code optimization
Meta tag creation & optimization
HTML Sitemap creation
Web master tools
Analytics Setup & Monitoring
Robots.txt Optimization
RSS Feed Generation

SEO Analysis of Website

Website Analysis
SEO Competition Analysis
Keyword Research
Keyword Finalize
Search Engine Optimization Strategy Analysis
Initial Ranking analysis.

Friday, August 7, 2015

5 SEO Trends That Are Dominating In 2015

The SEO industry is constantly evolving. There are new updates, better developments, and improved practices to keep pace with. It is important to stay with the times, if not ahead of them, in order to maintain a stable ranking in the search engines, and to keep the traffic inflow on to your website constant and steady. Failing to keep up with the latest trends may have a negative impact on the promotional aspect of a business. In several cases, this might have extreme consequences such as closure of the business altogether.

SEO Trends

In order to avoid such a disaster, here are some of the trends you should be aware of:

1. Focusing on mobile traffic optimization:

With the evolution of cloud computing, people are beginning to access the internet on their mobile phones with increasing frequency. To further verify the authenticity of this trend, Google’s latest update takes mobile optimization into consideration. Therefore, investing in a responsive, mobile friendly website is a smart move that will guarantee better rankings to the site.

2. There are penalties as well:

This is a side of the SEO culture that is not well understood, and often overlooked. While building a search engine optimized site has its advantages, failing to do so is not a neutral ground, as most businesses believe. A case of negative SEO, or Google penalty, can have a disastrous effect on a company’s rankings. The sooner this issue is handled, the better the chances of salvaging the situation. The bottom line is that it is not important to merely have decent content on the site, but to take care that it does qualify as negative SEO.

3. Using the magic combination of technical SEO and content marketing:

Technical SEO techniques are necessary, but hardly sufficient. Sure, they enable the site to comply with the SEO standards. However, they do not do much more than that. In order to guarantee a top ten ranking, and to make it to the first page of the search engine, content marketing is essential. Some of the techniques that incorporate these twin methods are:

Including a FAQ page on the site,
Cross linking content,
Focusing on the quality of content.

4. Expanding the scope of keywords used:

The Hummingbird Algorithm released by Google recently has shifted the focus from long-tailed keywords to broader and more precise keywords. This update requires both the kinds of keywords to be present on a site, to deserve better rankings. The more precise and buyer oriented the keywords employed on your site are, the better the chances of featuring on the top results of the search engine.

5. Taking advantage of traditional PR methods:

Traditional public relations strategies, which focus on relationship building, can be employed to further the link building for the website as well. The secret to achieve this is by focusing on building your business relationships, which will in turn guarantee a better outcome in the link building process.

Source : http://www.kudometrics.com/blog/5-seo-trends-that-are-dominating-in-2015/

Thursday, April 23, 2015

The 15 best blogging and publishing platforms on the Internet today. Which one is for you?

Reading the signs a couple of years ago it was easy to assume that the art of blogging was set to die a painful death at the hands of social networks like Facebook and Twitter and others. While social has changed how we communicate online, blogging remains a core part of things.

In fact, the truth is that there’s never been a better time to blog. Social networks help build audiences and deliver content to readers, and more established blogs and websites often link to or aggregate smaller sites, sending swarms of viewers to read articles — The Daily Mail aside.

So, whether you’re a blogger returning from a break, seeking a new home or are looking to write online for the first time, here’s our guide to what blogging platforms are out there.

Update: Post is now paginated to make reading it easier, though you can click here to read on a single page, or use the links below to jump to: